A ballsy new tagline rolls out to Protein Ball Co
PROTEIN-RICH snacking brand The Protein Ball Co. has unveiled a new brand positioning following on from some major expansions across the UK and America.
Highlighting its natural ingredients, the brand has underscored itself with the new tagline ‘Ballsy by Nature’ as it secures some ambitious new listings across WH Smith travel hub stores as well as across Caffe Nero coffee shops.
Further to this, the brand has also secured 10,000 new retail points across North America, bringing the range to a whole new audience for the first time and bringing the Protein Ball Co onto a wider global stage.
The Protein Ball Co’s message of ‘Ballsy by Nature’ aims to capture the demand for more natural foods for consumers to choose from as the firm said that, with many protein-based snacks constantly scrutinised for its poor nutrient balance, it is determined to recognise the demand for clean and minimally processed ingredients.
Along with the new brand positioning, The Protein Ball Co has expanded on its environmental goals and, from 25 September, its packaging will only come in Forest Stewardship Council certified packaging.
Matt Hunt, co-founder of The Protein Ball Co, said: “‘Up against a procession of samey one person/single sitting, protein bars, we wanted to reinforce our all day ‘grazing’ credentials and sharing potential.Â
“Throw in the fact that growing numbers of older snackers and Ozempic enthusiasts are seeking out bite-sized nutrition, it’s clear that The Protein Ball Co offers something very different from the usual protein bar fodder.
“For a business that will be celebrating its 10 year anniversary in 2026, it was imperative we took this opportunity to underpin our health-savvy pledges and category stewardship, whilst paving the way for further ‘game-changing’ range innovation later this year.”
