The snack brand is launching a limited edition pack with a black garlic dip
Doritos is teaming up with Stranger Things to launch a limited-edition black garlic dip and Stranger Things-inspired party-sized bags ahead of the hit show’s much-anticipated final series later this year.
The Stranger Things-themed pack designs will also be rolling out across Walkers Snacks brands – Monster Munch, Wotsits, Quavers and Squares. The designs will feature fans’ favourite characters and graphics from the Upside Down world, bringing the eerie energy of Hawkins to store shelves ahead of the show’s final season.
The limited-edition themed packs will be available in PMPs, grab bags, and sharing formats, helping retailers meet varied shopper missions. Doritos is also set to dial up value by increasing its party-sized bags from 180g to 270g – perfect for gatherings and Stranger Things watch parties.
The Doritos Black Garlic Dip has a creamy texture and bold flavour profile, designed to complement the taste and crunch of Doritos.
The limited edition will be available in the run-up to the Halloween season, one of the biggest seasonal spikes for savoury snacking, with its unique black colour making it the perfect addition to a spooky night at home.
“This collaboration feels like a full circle moment, and we couldn’t be more excited,” said Rob Pothier, Marketing Director at Doritos. “Doritos made cameo appearances in past Stranger Things episodes, so bringing to life that natural partnership between the show and our brands before the series ended was a must. With our party-sized bags and bold Black Garlic Dip, we are set to be the most talked-about snacking experience ahead of Halloween and in the run-up to the new series.”
The partnership will be supported with a huge multimedia marketing campaign including high impact POS materials to drive in-store visibility, digital assets, OOH, social media, influencer boosting and PR.
The limited-edition themed packs and the Doritos Black Garlic Dip are available across the grocery, impulse and wholesale channels from September until end of November. The packs are available in a range of formats with an RRP starting from £1.35 and the Doritos Garlic Dip 270g at RRP £2.50.
According to the Institute of Grocery Distribution, 79% of shoppers drawn to themed products and 69% seeking out limited-edition formats.
