Sour Patch Kids launch new Blue Raspberry flavour
Jelly sweets brand Sour Patch Kids has unveiled its new lip-smacking variant with Blue Raspberry flavour.
Aiming to build on the demand for more sour confectionery options in the category, the brand’s parent firm, Mondelēz International, reckons the launch is set to sour then sweeten tongues across the country.
Available in 130g bags with an RRP of £1.50 per pack, falling in line with the remainder of the Sour Patch Kids line, the new variant will be available for a limited time only.
Sour Patch Kids Blue Raspberry will only be on shelves for a year, sitting alongside the other variants including Original, Cola, Watermelon, Fruit Mix and Strawberry. The launch will also be supported by in-store activations and social media.
Cieran James, brand manager for Sour Patch Kids at Mondelēz International, said: “The growth in this category and consumers’ love of raspberry flavour means there is a real opportunity for an established and thriving brand like Sour Patch Kids to bring exciting, considered innovation to the confectionery fixture.
“This is our first new flavour addition in the UK since Strawberry – we can’t wait to hear what retailers, and their shoppers think.”
