Terry’s is launching a new caramel chocolate product to partner its iconic Chocolate Orange; a limited edition Terry’s Chocolate Caramel Ball.
The new variation builds on its strategy to expand the brand beyond its iconic orange flavour.
The confectionery brand started testing new variations when it launched the Terry’s Chocolate Mint Ball in 2023, and then last year (2024) it launched Terry’s Chocolate Milk Ball, the brand’s first milk chocolate flavoured product.
Blending milk chocolate with a smooth caramel twist, the new ball delivers an indulgent flavour experience – all in the brand’s unique and iconic 20-segment format, made to be smashed and shared.
Tapping into the UK’s growing taste for caramel, currently the number one flavour in confectionery NPD ahead of hazelnut and salted caramel according to Mintel, the new ball is set to appeal to a broader audience.
“Caramel continues to dominate flavour trends, and we see strong headroom for growth in everyday indulgence and seasonal gifting,” said Lorène Decam, senior marketing manager at Terry’s.
“This launch is more than just a flavour extension – it’s a strategic move to broaden our relevance beyond orange, while building on the rituals and emotional connection that make Terry’s a festive essential.”
The launch will be supported by a multi-channel marketing campaign, spanning VOD, OOH, radio, social media, influencer and PR activity – all designed to keep Terry’s front of mind in the run up to and over the festive period.
