Embracing more refillable options across deodorant with Rock Face
BRITISH men’s grooming brand Rock Face has launched its first refillable deodorant packs that the brand says has been specially formulated for men.
The new launch follows on from what Rock Face said was 18 months of prototypes to help introduce what the firm has said is the “UK’s first refillable deodorant formulated especially for men”.
The product is built to deliver 48-hours of odour protection for consumers in a slick and sustainably made refillable case. The new Rock Face Refillable Deodorant has launched with three refillable sticks – Original, Power and Refined – to offer consumers greater choice through three unmistakable scents.
Further to this, the new deodorants have been designed to last through gym workouts as well to ensure that, no matter what consumers get up to during their day, they can remain fresh.
And sustainability remains at the heart of the product, with the durable refillable case made using post-consumer recycled plastic and are fully recyclable at the end of life.
The refillable case has an RRP of £8, while the refillable deodorant sticks come in at £6 each and will hit Tesco and Morrisons shelves from August.
The new launch follows on from Rock Face’s latest campaign which aimed to grab consumers’ attention through some tongue-in-cheek marketing methods.
James Wilkinson, chief executive at Rock Face, said: “We didn’t just design the first refillable deodorant for men, we made one they’ll actually want to reload time and time again.
“We’ve garnered a product that looks good, turns head with its scent, and lasts longer. It is more than just a grooming product, a Rock Face Refillable is the perfect long-term relationship prospect for your body – one that makes perfect scents.”
