Liqueur brand launches on-pack competition
Tequila Rose has launched an exclusive competition with Tesco offering customers the chance to win a luxury festival weekend experience for themselves and 9 friends, with all of the ‘festi-sentials’ a person could dream of.
The winner will enjoy a luxurious festival weekend, featuring three nights of glamping and includes everything from stylish accommodation and exclusive festival goodies to a vibrant BBQ evening and even a three-hour DJ set.
To enter the competition, running from July 3 to August 14, 2025, shoppers simply need to purchase a limited-edition Tequila Rose bottle featuring a pink neck collar with competition details and a convenient QR code for easy entry. These special 50cl bottles will be available exclusively in Tesco stores around the UK.
Ten lucky winners will receive an ‘ultimate festival’ kit, packed with items like pink wellies, a premium drinks cooler and an exclusive Tequila Rose ‘festi-sential’ glam bag to complete their festival outfit.
A hundred more winners will get a glam bag full of fun Tequila Rose goodies such as a strawberry-flavoured lip gloss, a pink mini-mirror, hand sanitiser, a poncho, and a 5cl bottle of Tequila Rose paired with a pink shot glass.
The promotion was launched by Strictly star Tasha Ghouri and Love Island’s Harriet Blackmore who unveiled a ‘festi-sentials’ vending machine at Paddington Station, filled with the glam bags, aimed at travellers who were going to Glastonbury.
Sophie McLeay, Tequila Rose Brand Manager, said: “With festival season in full swing, we wanted to bring a splash of glam and pink energy to the celebrations with this unforgettable festival experience. Our customers love to have a good time, and every prize we’ve curated is designed to elevate their festival fun.
“Festivals are all about escaping the everyday – so dress up, bring the glam, and drink the pink for your chance to win the ultimate luxury glamping weekend!”
