A new summer sip comes from Echo Falls partnership with GK Barry
SOCIAL media sensation GK Barry has partnered up with Echo Falls wine to launch a new limited-edition Summer Berries Fruit Fusion bottle.
The juicy, fruit-packed blend comes bursting with vibrant berry flavours to deliver a refreshing wine for the summer months as Echo Falls’ parent firm Vinarchy says it looks to drive sales for the brand during the key summer months.
Available now across major grocers nationwide, the collaboration aims to inject more energy and excitement into the fruit wine category through the partnership with GK Barry.
This also comes following Mintel research which found that 58% of UK adults would buy a food or drink product that sparks a conversation, and nearly half said they would purchase an item that has been promoted by a social media personality.
Rooted in authenticity and designed in close collaboration with GK Barry, the limited-edition bottle brings her signature unfiltered charm to life through some bold visuals and playful on-pack messaging to help create more of a conversation starter, both on the shelves and at summer social occasions.
The new launch has also been backed by a digital-first media campaign including exclusive GK Barry content and influencer support, as well as an unmissable 360 shopper campaign, both in-store and online.
The new Echo Falls Summer Berries Fruit Fusion wine comes with an RRP of £5.50 per 700ml bottle with a 9% ABV.
GK Barry said: “When Echo Falls slid into my DMs, I honestly couldn’t say no – I’ve been a fan of Summer Berries for years, so to have my own bottle? Iconic. Summer Berries has always been my go-to, so giving it the full Barry treatment was a dream. It’s loud, it’s juicy, and it’s got main character energy – just how I like it.”
Tom Smith, marketing and category director at Vinarchy, said: “This partnership is about meeting shoppers where they are – with flavour, fun, and a familiar face they trust.
“We know Echo Falls resonates with this generation of wine consumers, but this collaboration supercharges that connection.
“It’s fun, fruity and full of personality – exactly what shoppers are looking for this summer.
“In a category that’s seen fewer NPD launches recently, we’re excited to bring a real sense of energy back into the aisle by giving loyal fans something new, while also recruiting new consumers and broadening wine’s appeal.”
