Highland Spring Flavoured Water variants roll out across retail
HIGHLAND Spring is rolling its Still Flavoured Water range across the independent retail, convenience and wholesale sectors.Â
The sugar-free range, which consists of Juicy Strawberry, Apple & Blackcurrant and Lemon & Lime, is being backed by a sampling campaign titled ‘Make Your Day Fruitier’.
The brand is embarking on a 96-day tour across the UK to give out over 250,000 samples of the flavours from its bespoke Flavours Van.
Nic Yates, marketing director at Highland Spring, said: “Our campaign presents independent retailers and wholesalers across the UK with a significant opportunity to embrace change and stock up to drive sales. Â
“We want people to ‘think flavoured water, think Highland Spring’. We know that 75% of shoppers say that Low & No Sugar is an important factor in their decision-making.
“It’s time to give everyone who values great-tasting, healthier drinks the chance to make their day fruitier with Highland Spring Flavours.”
‘Make Your Day Fruitier’ will also feature dedicated point-of-sale, promotions, social media and field sales support across wholesale and impulse channels to drive trial, awareness and repeat purchase.
This wider range roll out makes up part of Highland Spring’s ambition to encourage more healthier hydration opportunities among consumers, which also saw the brand sponsor the Scottish Rugby Men’s and Women’s teams as the Official Water Supplier.
Yates said: “Our confidence in Flavours is based on solid performance. Since its initial launch, we’ve seen that the range is not just shifting spend but driving real incremental growth, with 54% of retail sales value coming from Shoppers increasing their total spend within still flavoured water.
“This shows that the range is reinvigorating what was previously a low-choice fixture, making it a must stock product line that will drive excitement and support growth across channels.”
