Bonds of London bolsters support for Vicky McClure’s Our Dementia Choir with NPDs
CONFECTIONERY distributor World of Sweets has introduced two new products to its Bonds of London Vicky McClure’s Our Dementia Choir range.
Following on from a positive response to the charitable range, Bonds of London has introduced two exciting new additions with the Soft Sherbety Lemons and Sour Melon Slices.
The new additions look to bring a more modern twist to the original range which features some of the brand’s best-selling hard boiled sweets including Lemon Sherbets, Pear Drops, Butter Mintoes and Rhubarb & Custard.
The Soft Sherbety Lemons feautre a chewier texture than the typical hard-boiled variant that customers are familiar with whilst still retaining that nostalgic flavour combination of the zing of sour lemon with a fizzy kick from the sherbet.
Joining this is the new Sour Melon Slices which deliver a bold burst of sour-sweet flavour in a gummy format.
Similar to the rest of the range, these two NPDs come in the Bond of London Vicky McClure’s Our Dementia Choir design, with an on-pack flash featuring the charity’s logo on the front.
Retailers can purchase either a price-marked pack or a plain one with an RRP of £1.25 per pack, with 10% of these profits going directly to the charity.
Kathryn Hague, head of marketing at World of Sweets, said: “We were very happy to see that the Bonds of London and Our Dementia Choir charity bags were so well received among retailers and their customers, so we decided to introduce two more additions to the range.
“The new Soft Sherbety Lemons and Sour Melon Slices will offer more variety for the customers, providing delicious options to shoppers who prefer sour and chewy candy to nostalgic hard-boiled sweets.
“The Sour Melon Slices are one of our most popular pick and mix sweets, and we’re expecting the Soft Sherbety Lemons to become customers’ favourite as well, as they offer an innovative twist to the traditional lemon sherbets.
“By evolving one of our most established sweets, we’re staying ahead of the curve and ensuring the Bonds brand remains relevant for generations to come.”
