Trial expanded Bobby’s Brand Box sweets across stores
LEADING impulse and confectionery distributor, Bobby’s Foods, has expanded on its delivery service with the launch of its new Bobby’s Brand Box.
Offering retailers a new multi-brand delivery model, the new Bobby’s Brand Box will provide independent store owners with access to additional Bobby’s branded products as well as a wider range of bestselling and trend led products.
Accessed via the Bobby’s rep, an increased range of Bobby’s branded products will be made available to retailers including Blue Raspberry Bon Bons, Strawberry Dazzler Bites and Fast Food Gummies through the new delivery service.
Alongside this, the Brand Box will include options from other well-known confectionery brands including Warheads, Bonds of London, Barratt, Vimto and Sour Punch are among those included in the new service.
These products will be delivered straight to the store via DPD within two working days allowing independents to remain stocked with bestselling confectionery lines from big name brands.
The new launch comes following feedback from retailers who have been keen to increase the range of products they can stock in store with a easy-to-use and convenient delivery method.
Carmelina Mancini, marketing manager at Bobby’s, said: “By launching the Bobby’s Brand Box, a new multi-brand delivery offering, we’re building on what we know already works for our retailers, face-to-face service and fast-selling stock, and giving them even more choice, flexibility and convenience.
“We want to make life easier for busy store owners — bringing them the products they want, when they need them, in a really easy, straightforward way.
“The Brand Box wil increase the offering to customers and allow them to take advantage of new product launches and bestselling ranges. There are around 17 brands added meaning lots of additional choice.
“This is about giving retailers a smarter, stress-free way to access more products their customers love. We’re backing independents with more flexibility, more choice and more reasons for shoppers to keep visiting the stores.”
