Is it a bird? Is it a plane? No, it’s Superman Rollover Hot Dogs
FOOD-TO-GO brand Rollover has teamed up with Warner Bros. Pictures ahead of the launch of the highly anticipated new DC Superheroes movie Superman.
The new collaboration between the two will give consumers the chance to win prizes “fit for a superhero” including a grand prize of a trip to Paris for two.
Complete with striking POS materials and co-branded packaging across Rollover’s Original Hot Dog, the new partnerships looks to be unmissable this summer and help to drive up excitement and footfall across the convenience channel and forecourt sites.
The new Superman film will hit cinema screens across the UK from 11 July as the partnership is set to build anticipation for the film during the run up and help drive some extra impulse purchases along the way.
Running from now until 21 July, consumers will be in with the chance to bag a holiday to Paris for two which includes some high-octane action of its own including skydiving through virtual reality tech.
Further to this, 60 additional winners will also take home some exclusive Superman memorabilia including tote bags, keyrings, beach towels, baseball caps, drawstring cape bags and alloy pins. Each week of the campaign will see 10 winners selected for each piece of merchandise with winners contacted via email.
To be in with the chance of winning, all consumers need to do is scan the QR code found on co-branded packaging across the Rollover Hot Dog range as well as on POS in-store.
This will then direct shoppers to the Rollover Instagram page which will include a link which will enter consumers into a sweepstake.
Tony Owen, general manager at Rollover, said: “Celebrating the iconic Superman on the verge of this exciting new film releasing in cinemas gives us a fantastic opportunity to elevate Rollover’s visibility in a different and impactful way.
“Both fun and bold, the two brands are a match made in heaven, and we can’t wait to create some excitement in the food-to-go aisle.
“We know that when done right, partnerships can create great success. We have worked hard with our partners to create incredible POS and packaging, to achieve ultimate impact and help to boost footfall for our retailers.
“From wobblers to bollard covers, and posters, the activity is set to take sales to the next level with bold assets and unforgettable prizes that will create a real buzz in store.”
