A willingness to adapt ensures success for Booker
FLEXIBILITY in the choice of fascia means a wholesaler can adapt to any store across any location.
This is what Booker prides itself on with its two symbol groups Londis and Premier, with an offer that keeps the retailer’s best interests at heart.
Kicking off with Premier, the success of this model is clear to see. The symbol group has doubled in size over the past four years to become the UK’s largest fascia brand and is now a business worth £2billion.
With more than 4,800 stores nationwide, including over 500 new stores that joined in the last year alone, Premier is clearly well trusted by plenty of retailers across the UK as a market leader in the sector.
Colm Johnson, retail managing director at Booker, said: “Premier continues to be a compelling choice for independent store owners exploring their options or considering a switch from a non-affiliated model. As part of the Booker Group – the UK’s leading food and drink wholesaler and part of the Tesco Group – Premier brings together national scale and local delivery, offering unrivalled support.”
Premier retailers also gain access to a range of market-leading promotions via the symbol’s Mega Deals, multiple own-label ranges and free marketing support.
In addition to all this, Booker also offers its rapid grocery delivery platform Scoot to help retailers to further streamline their operations and increase profitability.
Johnson said: “Those embracing innovation, platforms like Scoot, the Premier loyalty trial and the launch of meal deal offers and beer caves further boost customer spend and convenience.”
The Londis model has also continued to lean deeply into its ‘Fit for the Future programme’, a model which sees the fascia group work directly with retailers in identifying tailored in-store opportunities.
Johnson said: “We have strategic partnerships with brands including Costa Coffee, Barclaycard and Just Eat, to give retailers new avenues to drive sales and attract a wider customer base.
“Recognising the shift toward convenience and digital retailing, Londis also has access to Booker’s home delivery app Scoot, allowing stores to offer rapid delivery and increase turn over.”
And this adaptability from the retail chain ensures popularity with forecourt operators.
Offering its retailers over 2,000 chilled and fresh lines, an extensive off-trade selection and a full suite of own-label brands – it’s clear to see why forecourt operators are so keen on the Londis brand as it can help turn their store into a must-stop destination shop.
Johnson said: “We have a dedicated retail development team to support on the ground, an award-winning ‘Fit for the Future programme’, and flexible formats suitable for neighbourhood or forecourt stores alike. As the UK’s No.1 forecourt partner, Londis provides a compelling, future-ready symbol offer for ambitious independents.”
