Highlighting the strength of the One Stop offer
RETAILERS who are looking to switch up symbol groups for this year will enter into a very competitive marketplace.
There’s plenty of choice in the field, it can be a challenge to discover which option will be the right fit for your store – and if it isn’t, then it could dramatically impact on trading.
With this mind, it will be reassuring to look to those retail chains that has displayed some real growth across its time in business and, even with only 10 full years of experience in the field, the One Stop offer has proven to be an effective solution for many retailers out there.
A spokesperson for One Stop said: “Over the past decade, we have seen sustainable growth in our franchise business, and our estate now comprises over 354 stores.
“The proven proposition we offer to independent retailers continues to drive growth in our model. As we enter our 11th year, One Stop remains the leading retail franchise in UK convenience, growing profitably.
“We are different from a wholesale symbol group, operating a more disciplined model and tighter buying agreements. The franchise model has become a critical component of One Stop’s growth strategy, along with our online business.”
From the outset, the fascia brand has outlined its ambition to find those most successful retailers and grow both their store and the symbol together.
This collaborative approach ensures there is a constant ambition to innovate within the convenience sector on both sides, ensuring that these store owners can go on to become industry leaders in the field and help foster an entrepreneurial spirit in doing so.
The spokesperson said: “We are searching for independent retailers with an entrepreneurial spirit ready to innovate the convenience sector and become industry leaders.
“They will either be switching from their existing symbol group or be looking to franchise their business for the first time and they must already have a store or have identified a suitable site.
“Please do get in touch with our recruitment team if you are interested, there are no obligations and we will always advise you on the best path to take.”
One Stop has already displayed its willingness to engage with retailers across the estate to ensure it can provide a competitive offer in the market.
The retail chain uses data collected from its store estate to build a better picture of the products that consumers are looking for from its stores and apply this data across the board to benefit all of its retailers.
This can then take the shape of more promotional offers for retailers to help encourage footfall with their stores and offer their customers a better deal.
The spokesperson said: “We have market leading deals such as our consistent offers on beer, larger & cider and cocktail & ready to drink cans, our lunchtime meal deal promotion is one of the strongest meal deal promotions in the marketplace.
“Our seasonal promotions are engaging both in store and online through impactful POS and interactive digital and social media activity, whilst our Always Low Prices in store continue to support customers to save money on those all-important everyday essentials.”
Further to this, One Stop recently revitalised its off-trade selection to better fit with consumer expectations and demands from the range.
The chain also prides itself on its online delivery formats, claiming it to be a “huge part of the business” and another way it support retailers to offset rising costs with an additional stream of revenue for the business.
The spokesperson said: “Last year alone we helped an additional 90 Franchise stores start trading online via Deliveroo, Uber and Just Eat – most of them trading online for the very first time.
“We now have around 200 franchisees trading online and adding incremental sales to their store.
“Many of our franchisees are generating up to £20,000 as week in additional sales on average across the estate.”
And the fascia is fit for the future, taking into account changing trends with consumers as well as with inflationary pressures for retailers.
The spokesperson said: “Our customers continue to be cost conscious with offers such as multibuys. Strong promotional pricing is a key factor in their purchase considerations and a key driver for supporting basket volume, whilst also helping customers to manage the total cost of their top up shopping.
“Our range proposition is continually evolving to match customers’ needs for both innovation and variation, also ensuring clear tiered pricing to include entry level and own brand products across all categories. This allows our franchisee to continue to attract customers and increase their sales and profits.”
