Fruity White Blend rolls to Morrisons from Jam Shed
WINE disruptor brand Jam Shed has launched a fruity new White Blend variant to its range, exclusively for Morrisons stores.
Jam Shed White Blend is packed full of fresh and fruity flavours of exotic fruits, floral notes and zest to make it a perfect addition for barbecues or parties across the summer.
The brand has said this new launch will pair well with the likes of fresh seafood, salads or dishes with bright and zippy flavours like goat cheese salads or dishes with lemon and herbs.
This new launch comes at a strong time for white wine blends, says parent firm Vinarchy who quoted retail sales figures that said that the subcategory has a retail sales value of over £149million in the UK, with an average selling price of £5.50.
The 700ml bottle is available across Morrisons stores now with a new launch price of £8 RRP, offering a more premium end option from a well-trusted brand.
Tom Smith, marketing director for Europe at Vinarchy, said: “Jam Shed White Blend has arrived in time for summer. As a brand known for shaking up the wine aisle, we’re excited to offer a more premium option in the white blend category, bringing bold flavour and quality at an accessible price point for consumers this summer.”
