Beers, wines and spirits receive a revamp
RETAIL chain One Stop has completed its third range reset of the year so far with an extended beer and wine selection to engage new shoppers.
Building on insights from its retail estate, the convenience retailer has brought in a total of 55 new lines across the category, including brand-new offers as well as popular products already established in the ready-to-drink, wine, beer and low- and no- sector.
Henry Maulik, head of product at One Stop, said: “We’re excited to launch more premium products across our beer and wine category.
“Some specific highlights include premium cocktail ready-to-drink lines such as Served and Au Vodka as well as stocking the popular French wine, La Vielle Ferme White and Le Vielle Ferme Rose.
“We know these lines are in demand, particularly with the Gen Z audience.”
One Stop’s alcohol overhaul comes in time for the summer months after customer feedback that called for a wanting to see a wider selection of wines, craft ales and low and no alcohol options.
It also reflects the convenience retailer’s sustainability efforts, too. The new range takes on a better understanding of the environmental impact that glass production can have and, as such, the revamped range has focused on stocking more canned wines and ales – with an added bonus of these products sitting in a multibuy.
One Stop has reduced its range of single bottle ales and replaced them with an exclusive range of premium pint ale cans with tempting promotions including four for £6, or £1.75 each.
Further to this, One Stop has also introduced the likes of Northern Monk Heathen 440ml, BrewDog Elvis Juice 440ml and Beavertown Heavy Gravity 440ml to its range, with a special mix and buy promotion of two for £5.50.
And it’s not just ale drinkers who have won out here, cider drinks are also in luck as One Stop has announced it has broadened its range of Thatchers Cider ahead of the summer. Consumers can now pick up wider fruity flavours from the brand such as Juicy Apple and Cloudy Lemon.
Low and no options have also received some recognition as part of this range refresh as Maulik noted how One Stop is responding to the rising popularity of the subcategory.
He said: “Customer mindsets and behaviours are constantly evolving and it’s important that we’re providing products that suit their needs, and this goes for our customers who opt for low and no alcohol options.
“Alongside the fantastic changes we’ve made across the category, we’re pleased to extend our low and no range by stocking Peroni Nastro Azzurro 0.0% 330ml four pack and Kopparberg Alcohol-Free Strawberry & Lime 500ml.
“These products will sit next to our other existing low and no alcohol drinks.”
Turning to more heavier drink options as well, with the noted popularity for stout options in the space One Stop has saw fit to introduce the four-pack of Murphy’s Irish Stout into its range as well. This new pack format rolled out across stores in February this year.
John Miller, head of franchise at One Stop, said: “Category resets are an exciting time for our franchise estate. The refresh of products and expansion will certainly help our franchisee’s sales and profitability.
“Leaning into popular must-have products such as the range of ales, canned cocktails and wines will generate interest and increased footfall.”
