Limited edition blends Cadbury chocolate together
UK chocolate giant Cadbury has unveiled a new limited-edition bar to its Twirl range with the new Twirl White Dipped.
Offering consumers a combination of milk and white chocolate, the classic Twirl milk chocolate curls and swirls have been covered in a layer of creamy white chocolate.
Available form early June, the limited-edition bar will bring in some fresh excitement in-store and build up retailers’ confectionery ranges for success over the summer months.
The launch will also be supported by PR, social media content and in-store activations to ensure it remains front and centre for consumers across the summer months.
Parent firm Mondelēz International reckons this new launch for Cadbury will be a popular one and could draw in further footfall across stores and shoppers seek the hotly anticipated new product.
Mondelēz has said the new Cadbury Twirl White Dipped offers a new way for consumers to enjoy a more indulgent chocolate experience from the Twirl brand and will be the ideal treat for a little moment of pause or to help unwind after a long day.
To help build further support and appeal for the launch in stores, retailers can visit www.SnackDisplay.co.uk for more information.
Cadbury Twirl White Dipped will be available from 2 June for retailers, with each 43g bar coming with an RRP of 99p in case sizes of 48 bars.
Katya Savelieva, brand manager for Cadbury Twirl at Mondelēz International, said: “We’re delighted to be building on the love of Cadbury Twirl with this new limited-edition offering.
“The combination of milk and white chocolate is proving to be a consumer favourite, already growing ahead of the wider chocolate category.
“Bringing this increasingly popular combination to life in the form of a Cadbury Twirl and its distinct swirly and melty chocolatiness will offer consumers something completely new and unique that we’re certain they’ll love.”
