Trio of innovation to capitalise on rising demands
ALCOHOL-FREE (AF) beer brand Mash Gang has launched a new permanent core range of its beers across the UK to drive up sales within the AF market.
Offering a trio of 330ml cans, the range offers consumers the brand’s Chug IPA, Glug Lager and Journey Juice IPA variants.
Mash Gang said the new launches will help to build on the brand’s reputation for beer innovation and has been developed to meet the most popular AF beer styles demands by consumers.
Chug IPA delivers a “chuggable”, full-flavoured IPA with a delicious tropical twist and is also Mash Gang’s number one best-selling beer.
Meanwhile, Glug brings out a crisp lager with a touch of citrus flavouring and has been produced in the UK for the first time to keep up with demand from a core range product.
And finally, the Journey Juice IPA offers a fruity twist with a fruited mango IPA that comes with a lime and Tajin twist – a slightly spicy blend of chilli, lime and salt.
The core range is available in 330ml cans as well as four packs of 330ml cans in response to the growing demand across the off-trade for AF drinks. Each variant also comes in bold and striking designs to help grab shoppers’ attentions.
Jordan Childs, head brewer at Mash Gang, said: “This new core range is all about giving consumers what they want – bold flavours, market-leading quality, alcohol-free beer in the most versatile and convenient formats.
“We have experimented with over 200 beers in the last five years leading to our core range – refining our cutting-edge precision brewing process and using innovative yeasts, fruit purées and a keen eye for texture.
“Mash Gang beers don’t just compete with their alcohol counterparts – they redefine the category.”
