Branded truck to hit the festival roadshow
INDEPENDENT chilled coffee brand Arctic Coffee has rolled out a bold new campaign in partnership with vehicle manufacturer Isuzu.
Marking the first tome Isuzu has teamed up with a chilled coffee brand, the collaboration will see a guerilla-style festival roadshow trip that will bring Arctic Coffee to festival-goers across the UK.
Armed with a custom-branded Isuzu D-Max Arctic Truck, the Arctic Coffee team is set to pop up across major festivals in the UK throughout the summer to introduce the brand to more consumers.
Avid festival-goers will be able to enjoy a free drink of the brand’s Café Latte or indulgent new Frappe range for a chilled pick-me-up to help keep the party going all summer.
The activation is designed to strengthen the Arctic Coffee connection with Gen Z and millennial audience, the brand said, aligning with the consumer groups’ values of authenticity, value for money and meaningful brand experiences.
It also forms part of a wider strategy to increase brand visibility and trial in the competitive ready-to-drink coffee market.
Jo Taylor, brand manager at Arctic Coffee, said: “This partnership with Isuzu felt like the perfect fit. We’re not chasing exposure through high-budget festival sponsorships or branded installations.
“We want to meet our consumers where they are, with no strings attached – just delicious coffee and a good time.”
George Wallis, head of marketing at Isuzu UK, said: “We’re excited to team up with Arctic Coffee this summer. The Isuzu D-Max Arctic Truck’s AT35 is built for those who prefer to go their own way, so a shared mindset of adventure and independence makes for a fantastic brand partnership.
“Together, we’re showcasing an awesome truck and some iced coffee, lettting visitors enjoy the taste of adventure in more ways than one.”
