Protecting shoppers from the sun this summer
MALE grooming brand Bulldog Skincare has expanded on its range of products with the launch of a new 50SPF UV Moisturiser cream.
Aiming to grow awareness of the importance of protecting against sun exposure, the new Bulldog Skincare Anytime Daily UV Moisturiser SPF 50 offers a greater degree of protection from the sun this summer.
Available across major UK retailers including Boots, Tesco and Sainsbury’s, the new 50 SPF UV Moisturiser has been designed for outdoor activity and everyday wear and offers a high-performance of sun protection with a non-greasy formula.
Further to this, the cream features a sweat-resistant formula making it ideal for active lifestyles and ensures the skin stays protected even when consumers are at their most active.
Enriched with vitamin E and marine algae harvested from the British coast, the new SPF 50 moisturiser comes with an RRP of £18 per 75ml bottle.
The new SPF 50 variant will sit alongside the Bulldog Skincare Anytime Daily UV Moisturiser SPF 30, which has been refreshed with a new formula.
The updated SPF 30 Moisturiser includes a new blend of UV filters, boosted with vitamin C and safflower seed extract. The 30 SPF variant comes at the same RRP of £18 per 75ml pack.
True to Bulldog’s values, both products are certified vegan and cruelty-free and also come in sustainable packaging made from 35% post-consumer recycled plastic and 56% plant-based plastic derived from renewable sugarcane.
Part of the Edgewell Personal Care portfolio of brands, Bulldog Skincare reckons it will provide plenty of men with the right protection from the sun this summer.
This follows on from Edgewell’s new campaign for Wilkinson Sword Intuition, highlighting the importance of women’s grooming products and the versatility the Wilkinson Sword Intuition range offers.
James Barnes, brand director for Bulldog Skincare, said: “At Bulldog, we’re making it easier for men to protect their skin by offering SPF products made specifically with them in mind.
“The Anytime Daily UV Moisturisers have been designed to help men confidently add sun protection into their skincare routines, no matter their skin type or grooming habits.
“From our high-performance SPF 50 or our refreshed SPF 30 formula, both products are designed to provide effective protection against UV rays while leaving the skin feeling moisturised all day long.”
