Offer something new for consumers to stick their teeth into for confectionery
ARTISANAL chocolate brand GNAW has unveiled its new range of impulse bars, aiming to provide some more permissible treats for consumers in the sector.
Consisting of four milk chocolate 35g bars, the new range from GNAW offers consumers a tempting choice between Popcorn & Peanut, Honeycomb & Caramel, Sticky Toffee Pudding and Seville Orange flavours.
This latest arrival to the impulse sector has been central to GNAW’s longer term growth brand, says the brand, as it looks to tell a compelling ‘underdog’ story within the impulse confectionery fixture.
The new impulse bar range offers a greater degree of versatility for the brand, allowing it to offer consumers a small pick-me-up option or a rewarding treat to help them get through the day.
Each 35g bar comes with an RRP of £1.75 as the brand continues to expand its presence across retail and find its way to more shoppers’ baskets.
Josh Patterson, spokesperson for GNAW, said: “We’re fortunate that our long-standing commitment to create new flavours in chocolate has tallied with many retailers’ ambitions to trade up and differentiate their impulse treat fixtures.
“We’ve thought for some that the GNAW story deserves to be told beyond the confectionery fixture, which is why a move into impulse couldn’t be ignored any longer.”
