Embracing Pink in the chiller for summertime drinks
DRINKS giant Carlsberg Britvic has expanded on its 7UP range of drinks with the new 7UP Pink Lemonade flavour variant.
Offering a zero sugar, flavourful variant for the summer months, the new 7UP Pink Lemonade combines lemon, lime and raspberry to produce a tempting addition for soft drinks chillers.
Available from 28 April, the new flavour will come in 330ml cans, 500ml bottles (both plain and price-marked), two litre bottles and multipacks of eight 330ml cans.
MRSPs for the range are as follows:
• 330ml Plain Can 85p
• 330ml 75p price-marked can
• 500ml Plain bottle £2.15
• 500ml £1.30 price-marked bottle
• Two litre plain bottle £3.35
• Eight can multipack £5.29
The new variant has initially launched in select retailers and will roll out more widely across grocery, convenience and foodservice channels in the coming months.
Further to this, Carlsberg Britvic has kicked off a new multi-million pound marketing campaign to build awareness of the new launch over the key summer months with a presence across OOH materials, social media, influencer and PR content as well as shopper marketing.
Research from the brand has also highlighted that the can’s pink colour design resonated well with consumers, with key takeaways from the research that found shoppers thought the can offered flavour, hydration and refreshment making it an eye-catching addition in driving shopper engagement this summer.
Ben Parker, VP sales for off-trade at Carlsberg Britvic, said: “7UP Pink Lemonade represents a fresh twist for what is such a popular brand. As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77million in retail sales value, it presents an exciting opportunity for consumers and retailers.
“We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste, but also visually stands out on shelves to catch the eye of shoppers.
“we really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.”
