Brining savings across the confectionery category
CONFECTIONERY wholesaler Hancocks has announced its next in-store and online Sweetest Day event, offering retailers a tranche of promotions across sweets.
Hancocks has been running the deal-focused event for three years, offering depot and online customers one-day deals, a chance to find out about new products launches and meet with some key brand representatives.
The next event is set to take place on 8 May from 8am to 8pm across all 14 depots in the UK.
Sponsored by Mondelēz International, the one day promotional event will encourage customers to stock up on the over 200 deal on display, grab some free samples or win some prizes.
Hancocks kicked off its Sweetest Day events for the year ahead on 6 March with its first promotional day of 2025.
Additional brands confirmed to be in attendance for the upcoming event such as Coca-Cola, Haribo and Swizzels.
Independent and convenience retailers looking to stock up on popular Cadbury lines, including Flake, Crunchie and Twirl bars, can save £7 on the 48 piece Cadbury countlines.
Retailers can also take advantage of the £1.50 off novelty lines from the Kidsmania range as as well as the £1.20 off Candy Realms Tubs including Twin Cherries, Fizzy Strawberries, Sour Worms, Mini Dolphins and Mini Fried Eggs.
The Kingsway pick and mix double deal will also see customers who buy 10 or more bags save 40p per bag and those who buy 20 or more will save £1 per bag.
Haribo lines will also see £1.80 off of best-selling PMPs including Tangfastics and Goldbears and store owners who are looking to expand their American candy stock for summer will enjoy a £1 off deal for Jolly Rancher Ice Pops.
And the biggest spenders will reap the biggest rewards at the event too, as those retailers who spend £150 or more will also receive over £45 (RRP) of free stock.
Kathryn Hague, head of marketing at Hancocks, said: “Our Sweetest Day events are. a big hit with customers who are able to take advantage of some great deals, sample some exciting new products and speak to brand representatives.
“We’re encouraging customers to get down to the store and take advantage of everything we’re offering.
“As well as stocking up on products, it’s also a chance to find out about new launches and try them, pick up tips on merchandising to maximise sales and see the breadth of the offering here at Hancocks.
“The deals are truly too good to be missed, across a range of pick and mix, novelty and impulse must-haves so we’re hoping to see lots of familiar new faces to take advantage of everything we’re offering.”
