Rebranded Nisa business living up to its expectations
THE new Co-op Wholesale business – the recently rebranded Nisa group – has wasted no time in demonstrating its commitment to the independent retail sector while targeting other growth opportunities.
An £800,000 investment into key Co-op own-brand lines and a new multi-year deal with Roadchef shows the relaunched firm is already putting its money where its mouth is.
The Nisa fascia remains as part of the suite of services available to Co-op’s independent retailers, with the group saying it is determined to drive increased value for store owners.
But the shake-up is also aimed at enabling expansion ambitions into broader corporate business-to-business markets and ensuring Co-op provides the best service to its partners.
The £800,000 wholesale selling price (WSP) move sees Co-op Wholesale double the range of key Co-op own-brand products from 50 to more than 100 lines.
The investment intends to offer retailers even more everyday essentials at improved value, with an average 3% cut in the WSP, with some reduced as much as 18.5%, allowing c-store owners to compete effectively against rivals.
The partnership with Roadchef brings the Co-op offering to eight stores previously operated by Spar, and will see an extensive range of own-brand products appear in motorway service stations across the country.
The first stores are expected to roll out from June to September, with further opportunities being mutually explored, says Co-op Wholesale.
Katie Secretan has been appointed as managing director of Co-op Wholesale, having joined Nisa in January 2024 as retail & sales director.
She said: “We’re already making significant growth opportunities through corporate accounts as well as traditional retailers, and we’re looking forward to seeing what we can achieve together.”
