New variant for Aero sharing bar format
CONFECTIONERY firm Nestlé Confectionery is opening up more sharing opportunities with shoppers with its new Aero Coconut Sharing Bar.
Rolling out to store shelves across the UK and Ireland this week, the new limited-edition bar will be part of the Aero Lost Bubbles campaign which is offering consumers the chance to bag a £10,000 cash prize for every bubble-less pack of Aero found by shoppers.
Coming in at 90g per bar, the new Aero Coconut is ideal for sharing with friends and family this summer season and taps into the rising demand for the coconut flavour across the confectionery category.
This new flavour launch for the Aero Sharing Bar format follows on from the roll out of Aero Peppermint Sharing Bar, which hit shelves towards the tail end of summer 2024.
Cat Mews, brand manager for Aero at Nestlé UK & Ireland, said: “The new Aero Coconut sharing bar invites consumers to indulge in a delightful experience that celebrates the joy of sharing.
“Launching as part of the Lost Bubbles campaign, we are excited for customer to try something new with a chance to win.”
