A trio of fruit-filled options for the summer months
POPULAR kids’ drinks brand Capri-Sun has relaunched its range of Squash drinks in the UK with an updated recipe and two new flavour variants.
Aimed at families who are seeking low-sugar drinks that don’t compromise on flavour, the returning range offers a new and improved recipe for the Double Strength Orange Squash and two new variants in Double Strength Monster Alarm and Double Strength Jungle Drink.
Available in one litre bottles, the range has been made using real fruit juice and is enriched with vitamins C and D whilst containing no added sugar. Each flavour is also suitable for vegetarians and offers 50 servings per bottle.
The new and improve Double Strength Orange Squash comes with what Capri-Sun calls an “improved, more vibrant” taste for an even better orange experience for kids’ soft drinks options this summer.
Meanwhile, the two new additions boast a fruit bowl’s worth of flavours in each. The Double Strength Monster Alarm Squash combines a blend of apple, lemon, cherry, blackcurrant.
The Double Strength Jungle Drink brings tropical recipe with it and combines apple, lemon, orange, pineapple and passionfruit to offer a tasty adventure for the tastebuds.
Each variant will be available from Asda stores from 1 May and comes with an RSP of £2 per one litre bottle. The launch will be supported via social media and in-store activations, aiming to drive awareness and trial among families.
The trio of Squash drinks follow on from Capri-Sun’s most recent launch when the brand added two new variant to its Zero Added Sugar range with its Zero Cola and Zero Monster Alarm pouches.
Rebecca Wilmott, brand activation manager at Capri-Sun, said: “We’re excited to launch a new Capri-Sun Squash proposition which brings fun to the category.
“Mirroring flavours we have in our 200ml pouch portfolio, consumers can now enjoy Orange, Monster Alarm or Jungle Drink diluted to their preferences.
“Our new Squashes feature playful characters that spark delight and imagination. They are perfect for providing a refreshing taste experience for the whole family.”
