TV star invests into oral care brand
TV star Rylan Clark has thrown his smile behind the Waken oral care brand as its new brand ambassador, investor and creative director.
Marking his first new business venture, Rylan is set to bring fresh energy and fun to the brand in a bid to highlight important health topics, including children’s dental health.
Rylan said: “There’s no denying my teeth have become a bit of a trademark for me so teaming up with Waken just made perfect sense. I’ve been using their products for years and I’m genuinely invested in the brand, so I can’t wait to see how it evolves.
“The fact that I have teamed up with Waken as a shareholder and creative director is something that I have wanted to do for such a long time.
“Because your smile could look amazing. Your smile could look okay. Whatever smile you’ve got, whether it’s the teeth you were born with, or just like me, the teeth your paid for, ultimately, everyone’s smile should be healthy. And that’s what Waken does the best.”
The new partnership marks a new business venture for Rylan but also a major retail push for the Waken brand as it is set to embrace more fresh ideas and engaging campaign to help introduce more consumers to its product range.
Waken offers consumers a range of oral care options including its Waken Whitening Toothpaste (RRP £8) and Whitening Mouthwash (RRP £6), as well as its advanced care range that is designed to deliver clean and effective care for people’s mouthes. This includes an Advanced Care Toothpaste (RRP £4.50) and Mouthwash (RRP £5).
Simon Duffy, co-founder of Waken, said: “Rylan was always our number on choice as a collaborator. He’s authentic, charismatic and genuinely passionate about oral health, exactly what Waken stands for.
“With Rylan on board, we’re bringing some much-needed excitement to oral care and reaching a whole new audience. We couldn’t be more thrilled to have him shaping the future of the brand.”
