Healthier choices for children’s drinks
CHILDREN’S soft drinks brand Capri-Sun has expanded on its Zero no added sugar range with two new flavour variants.
Aiming to offer further choice within the low and no sugar soft drinks sector, Capri-Sun has rolled out new Zero Cola and Zero Monster Alarm variants to its range and expand choice for families across the UK.
Capri-Sun Zero Cola provides families with a tasty, non-carbonated cola flavoured soft drink. In addition to the drink containing no added sugar, Zero Cola is also caffeine-free, preservative-free and contains no artificial flavours.
Meanwhile, Capri-Sun Zero Monster Alarm is a blend of apple, blackcurrant, sour cherry and a hint of lemon to provide a mash up of fruit flavours in fun packaging that features a monster character on packs. Similarly to Zero Cola, Monster Alarm is also free of artificial colours or flavours.
The new Zero drinks are available now in Iceland stores, with further distribution to come across Asda, B&M, Farmfoods and Home Bargins. Each pack of four drinks comes with an RSP of £2.
Capri-Sun will support this launch with a social media campaign aimed at increasing awareness for the new flavours, along with in-store support including eye-catching displays to disrupt shoppers and engage them at point of purchase.
Rebecca Wilmott, brand activation manager at Capri-Sun, said: “We’re thrilled to expand our range of zero added sugar options for consumers with these fun new flavours.
“Capri-Sun Zero Cola offers a popular flavour children and parents will love, being uncarbonated caffeine-free, whereas Zero Monster Alarm delivers a fun fruit blend perfect for family adventures.
“With a monster feature on every pouch and three characters to find, we are pleased to offer children that carefree moment of delight when they open each box.”
