Country star’s wine range comes to Booker and Nisa
GLOBAL country star Dolly Parton has worked alongside Accolade Wines to launch the Dolly Wines range into the convenience sector for the first time.
Rolling out across Booker and Nisa locations, Dolly Wines’ Rosé and Prosecco options will be available for convenience retailers to stock up on. Both come in 700ml bottles, with the Rosé priced at £9.50 RRP and £11 for the Prosecco.
Dolly Rosé offers consumers a delicate French Rosé and features flavours of strawberry and citrus and is underscored with a subtle saline note and is to be enjoyed across multiple consumer occasions such as with food.
Meanwhile, Dolly Prosecco is a fresh and zingy sparkling wine with flavours of apple and pears and a crisp, zesty finish and a touch of sweetness.
The brand was first introduced to the UK off-trade in summer 2024 and rolled out exclusively to Asda stores across the country.
Tom Smith, marketing director – Europe at Accolade Wines, said: “Expanding Dolly Wines into the convenience channel is a really exciting milestone. With strong demand for Prosecco and Rosé, we’re delighted to offer retailers an opportunity to tap into these thriving categories with a brand that resonates across generations.
“At Accolade Wines, we are committed to supporting our retail partners by bringing exciting, in-demand brands to market, and we look forward to seeing Dolly Wines delight shoppers and drive strong performance in the convenience sector.”
