Redeem a £10 meal and pint deal in BrewDog locations
CRAFT beer firm BrewDog has marked 18 years for its original brew Punk IPA with a new on-pack promotion offering consumers a £10 meal and pint deal.
Available between April and June, consumers will be able to redeem this offer by purchasing Punk IPA multipacks including the four-pack, eight-pack and 12-pack formats. The four-pack of the alcohol-free Punk AF is also included in the promotion.
Entry is simple – all consumers need to is scan the on-pack QR code to generate a digital voucher and select their nearest participating venue. They can then take this voucher, along with the on-pack one, to claim their meal deal by 31 October.
Consumers can claim a burger and chips or a pizza as their meal and a pint of one of BrewDog’s headline beers for just £10 at an BrewDog bar or other outlets. A full list of the participating locations can be found here.
Hannah Corker, head of customer marketing at BrewDog, said: “Punk IPA has been a constant in our portfolio since we launched in 2007, and we are proud of the power and legacy it has created.
“It feels right to be celebrating our flagship beer as it comes of age and rewarding shoppers with a compelling meal deal, especially when we know so many are conscious of spend out of home due to rising costs.
“As a brand which plays in multiple channels, we wanted to use that presence to enable our shoppers to also experience their favourite brand in an on-trade environment.
“Punk IPA pairs perfectly with a burger or pizza and this offer delivers a significant saving off the menu price.
“We’re also thrilled to be working alongside some of our on-trade customers to ensure as many shoppers as possible can redeem this offer in a venue near them, not only in our BrewDog bars.
“We’ll also be supporting the celebrations with in-store, digital and above the line activation throughout the promotional period, so expect awareness to be high.
“If you’ve not already got Punk IPA on-shelf, now is the time to get behind brand and celebrate 18 successful years.”
