New generation to experience popular promotion
DRINKS giant Coca-Cola Europacific Partners (CCEP) has kicked off its ‘Share a Coke’ campaign once again with the return of people’s names on packs of Coca-Cola drinks.
Set to allow a new generation of consumers to experience the marketing promotion, the campaign swaps the iconic Coca-Cola logo in favour of personalised names to help encourage more sharing between shoppers.
Building on the initial campaign, the new ‘Share a Coke’ initiative for 2025 will allow shoppers to customise their cans via a QR code found on the can. This can also be done via the Coca-Cola App.
Scanning this will take shoppers to the ‘Share a Coke’ digital hub where they can share a personalised Coca-Cola can with friends, loved ones or colleagues. This is also means that those shoppers who can’t find their own name in store – which made up part of the fun of the last campaign – will be able to create their own can via the digital hub.
To celebrate the launch, CCEP has created the Share a Coke Memory Maker, an innovative digital experience that allows users to create fun, unique and personalised videos using their own content.
‘Share a Coke’ will roll out in phases, says CCEP, with a global teaser campaign in March 2025, with Coca-Cola Zero Sugar and Coca-Cola Original Taste packs available on shelves from 1 May.
Islam ElDessouky, global VP for creative at Coca-Cola, said: “The iconic ‘Share a Coke’ is back and supercharged at a global level, celebrating the pure magic that happens when people connect.
“It’s not just about likes and shares – we’re talking real-world moments, amplified. Get ready for a whole new level of sharing with fresh experiences and ways to spark joy with your crew.
“We’re bringing new channels and experiences to this campaign to help people uplift friendships through real-life everyday moments.”
Rob Yeomans, VP for commercial development at CCEP GB, said: “Our iconic ‘Share a Coke’ campaign is back, celebrating connections and shared moments. This time, we’re taking it to the next level with even more personalised experiences, giving consumers the chance to create and share memories with friends, family, or even as a treat for themselves – spreading joy and making everyday moments even more special.
“With cola remaining the largest soft drinks segment in GB retail, and almost two-thirds of its sales value generated by the Coca-Cola portfolio, there’s no better time to celebrate the connections that our brands continue to inspire.”
