Retailers can bag a massive cash prize from the snacks aisle
AMERICAN snacks brand Cheez-It is offering retailers the chance to win a whopping £10,000 cash prize in its new competition.
Exclusive for independent retailers, the new competition is open from now to owners and employees of UK convenience stores over the age of 18 until 25 April.
To enter the prize draw, all retailers need do is request the 10k-Giveaway POS bundle from kelloggsvantage.co.uk, take a photo with all three displays and upload this with your details to 10k-giveaway.co.uk. Alternatively, retailers can also text the photos to 81155.
Winners will be drawn at random from all valid entries made during the promotional period, with max one entry per person and one prize per person.
Cheez-It has taken the UK by storm since it landed on store shelves in summer 2024, with the brand managing to achieve a staggering £10.4million in value sales from its launch to 28 December.
Charlie Foster, senior sales director at parent firm Kellanova, said: “Over the past six months, the convenience channel has been instrumental in making our UK debut a phenomenal success.
“Through this new competition, we want to reward our retailer partners for coming on this journey with us and hepl them drive even more impulse snack sales with our vibrant, eye-catching POS bundle.
“It’s so straightforward to enter, and with the chance to win £10,000, we encourage all eligible stores to request the POS bundle today to enter the competition and showcase the biggest NPD in large sharing in style.”
