Simple solutions to make ready for meal times
LEADING rice brand Tilda has expanded into full meal solutions with the launch of its new ready-to-heat Easy Meals range.
Aiming to cater to the growing demand for more convenient and healthy meal solutions, the new Easy Meals selection offers consumers three different meal options including Sundried Tomatoes & Beans, Vegetable Paella and Chickpea Korma.
Ideal by themselves or to build into a larger recipe, the meals provide consumers with a protein-packed option, that is also one of their five-a-day, for those time-poor evenings.
The Tilda Easy Meals range come in 250g microwaveable pouches with an RRP of £2.50 per pack. Each variant has already hit shelves across Sainsbury’s stores, with a further rollout across retail set to follow.
To help drive up awareness for the new range, Tilda has also kicked off a sleuth of promotional activity across PR and influencer channels as well as social media. This will also be followed up by “shopper marketing” in April, including some in-store theatre to help drive shoppers to the fixtures.
Anna Beheshti, head of marketing at Tilda, said: “The Tilda brand has achieved strong growth year-on-year, which goes to show consumers’ appreciation for our strong focus on taste, quality and convenience.
“We’re all so busy these days – short on inspiration and always on the lookout for shortcuts to elevate mealtimes. Our Easy Meals range offers up a complete meal, providing tasty vegetables and protein, in just two minutes – making healthy eating effortless, across any occasion.”
