Campari offers a vibrant expansion in the Spritz market
ITALY-BASED drinks firm Campari Group has announced the arrival of its Sarti Rosa, a fruity aperitif drink set to invigorate the demand for Spritz cocktails.
Bursting with flavours of passion fruit, mango and blood orange, Sarti Rosa delivers a fruity twist to Spritz culture with an eye-catching colour and a fresh taste, according to Campari.
The new aperitif will be available across Amazon and Ocado in a vibrant 700ml bottle with an RRP of £18 each.
David Heathwood, commercial director at Campari Group UK, said: “With consumer interest in Spritz serves at an all-time high, Sarti Rosa presents an exciting new opportunity for venues and retailers looking to capitalise on the next big trend in aperitif culture.
“We’re confident that Sarti Rosa will not only drive strong consumer engagement but also offer trade partners a compelling new way to enhance their spritz offerings and maximise sales in this high-growth category.”
Loris Contro, Italian icons brand ambassador at Campari Group UK, said: “Sarti Rosa marks an exciting new chapter in the aperitif category, bringing a fruity twist with its unique flavour notes.
“We’ve crafted a serve that delivers a vibrant, flavour-packed profile, perfectly aligned with current consumer trends.
“Its eye-catching colour and blend of delicate fruit notes are designed to elevate the spritz experience, and we’re confident it will be a must-have on cocktail menus this spring and beyond.”
