Make a ‘Good Move’ with high protein dairy brand
HIGH protein dairy brand Nestlé Lindahls has unveiled its new marketing campaign to drive up awareness for the brand.
Running across television, broadcast video-on-demand and social media, the new commercial can be seen across these media outlets until 31 March with a new stop-motion animation campaign.
Nestlé said the new campaign aims to appeal to all active consumers, and not just the typical gym-goers or weight lifters, and encourage everyone along on their fitness journey through the Lindahls brand.
Part of the wider Nestlé Lindahls ‘Good Move’ campaign, which kicked off in 2024, the new ad recognises everyday moments that can need a little extra fuel to help consumers along with their day – whether that be taking the dog out for a walk, or running in a marathon.
The campaign will be highly visible on TV, running across ITV, Sky, Channel 5, Channel 4 and Food Network for a five week period.
Packed with 15g of protein in every pot, Lindahls comes in a range of indulgent and fruity flavours with Raspberry, Vanilla, White Chocolate and Stracciatella.
Matt Davis, marketing manager at Lactalis Nestlé chilled dairy, said: “It’s a really exciting time for Lindahls, as we launch the second iteration of our Good Move campaign.
“At Lindahls, we’re committed to celebrating every daily decision that our customers make – no matter whether it feels big or small.
“We believe in the importance of being there to support our consumers at whatever stage of their fitness journey they might be at, and partnering with them to meet their goals.
“With this multi-channel campaign, we’re excited to see what new audiences we’re able to reach and connect with, as they embark on their own journeys with us as their perfect protein partner.”
