Pop with Jelly Beans in latest sweet collaboration
POPCORN Kitchen has delivered another multi-textured snacks experience to its pop-at-home range with its new Jelly Beans Popcorn Kit.
Featuring a moreish chocolate covered popcorn and zingy jelly beans all in the one bottle, Popcorn Kitchen’s multi-textured snack as the brand aims to take advantage of the demand for nostalgic sweet options across the confectionery segment.
Further to this, Popcorn Kitchen reckons the new product will be able to stand out on shelf further with its promise for “larger-than-life” flavours through a unique snacking option. Each bottle contains 14 portions, with an RRP of £13.99.
Louise Monk, founder of Popcorn Kitchen, said: “So many of the business’s top sellers are driven by happy, yesteryear memories, be that Lemon Drizzle Cake, wafer thin After Dinner mints or a plump Cherry Bakewell Pie.
“Data certainly suggests that during spring, confectionery is the biggest snacking category with 94% of the population shopping it.
“Throw in the fact that sugar confectionery has enjoyed a positive bounce as the affordable alternative to spiralling chocolate costs and you can see why I felt now was the perfect moment to bring together two of my all-time childhood heroes.”
