Building demand for gut health drink options
CHILLED pickles brand Vadasz has embraced the functional health drinks market with its new Kimchi Shot drink.
Claiming it as a first-to-market innovation for the brand, Vadasz Kimchi Shot comes in a 60ml bottle with an RRP of £2.
The shot contains Kimchi-derived probiotics and fibre, which can help to maintain a healthy digestive system, and is also made from 100% plant-based ingredients before it is naturally fermented.
Parent firm The Compleat Food Group said the new drink can be enjoyed as a morning boost, a healthier drinks option for lunch or as a pick-me-up after exercise.
Each drink is completely natural too, with no artificial ingredients or added sugar, with a unique savoury flavour to helping the drink stand out from the more sweet shots that can dominate store shelves.
Yvonne Adam, chief marketing officer at The Compleat Food Group, said: “As the UK’s leading pickles and kimchi brand, we’re always exploring new ways to bring the Vadasz magic to new categories.
“With the health shots market expected to double in value to £60million by the end of 2025, we saw an exciting opportunity to launch a health shot that not only breaks new ground but also builds on the success of our Kimchi Ketchup and Super Beet Kimchi, continuing our kimchi revolution.
“We’re thrilled to introduce a bold new proposition to the health shots category, one that perfectly aligns with growing consumer demand for products that offer convenience, functionality and natural ingredients. This is just the beginning for an exciting pipeline of innovation for Vadasz in 2025.”
