Expanding on more nutritious snacking options
CONFECTIONERY wholesaler World of Sweets has expanded on its range of healthier snacks with the addition of Bonds of London Trail Mix variants.
Making up part of the wholesaler’s initiative to introduce more healthier options to its depots, the new Bonds Trail Mix comes in small 25g snack-sized portioned packs, with an RRP of 70p.
Bonds of London Trail Mix comes in three variants with Chocolate Orange, Sticky Toffee and Banoffee Pie and contain a mix of fruit, nuts as well as chocolate or yoghurt covered pieces.
Firstly, the Chocolate Orange mix is packed with orange flavour cranberries, milk chocolate covered raisins, bleached peanuts and caramelised cocoa dusted almonds.
The Sticky Toffee Mix contains dried dates, sultanas, caramelised peanut and fudge pieces.
And the Banoffee Pie mix consists of dried, sweetened banana chips, caramelised peanuts, dried diced dates and yoghurt coated bananas.
World of Sweets says the new Trail Mixes will allow consumers to satisfy a sweet craving in a carefully portioned pack that contain 114 calories or fewer.
With this in mind, the wholesaler reckons the new range will be particularly popular with consumers who are seeking to cut back and watch their diets more closely.
Kathryn Hague, head of marketing at World of Sweets, said: “We’re very excited to announce the launch of our new Bonds Trail mix packs.
“This innovative new product line combines healthier snacking with classic dessert flavours, offering health-conscious shoppers a delicious snacking option for when they’re on the go.
“With many major grocers and retailers already stocking a wide selection of healthier snacking products, it’s important to tap into the healthier trend to remain competitive.
“In order to drive sales, we’re encouraging retailers to group their healthier products into eye-catching displays to provide shoppers easier in-store navigation.”
