Turning up the heat across convenience stores
SHARING crisp brand Pringles has bolstered its portfolio with the launch of the Flame Grilled Steak flavour.
With an ambition to fire up sales for the category this winter, the latest addition will roll out exclusively to the convenience channel, with a price-marked pack format of £2.99 also available.
The decision to introduce the new flavour exclusively to the independent channel comes as Kellanova, parent firm of Pringles, says the brand has seen an impressive performance across symbol group stores and independents.
This is further backed up by Circana data, which found the brand was now worth £60million in the channel, and has seen an increase to its value growth sales rate of 5.6% in the year to 30 November 2024.
Crafted to deliver a rich and smoky taste, the new Pringles Flame Grilled Steak combines Pringles’ signature crunch with a flame-kissed steak taste that consumers continue to seek out.
The launch will be supported with striking in-depot POS materials that are designed to drive awareness and encourage trial, says Kellanova, which will also be complemented by wholesaler activation packages for additional amplification.
Hannah Fearnley, head of route to market at Kellanova, said: “We’re so excited to be turning up the heat and introducing Pringles Flame Grilled Steak to the convenience channel this Feburary.
“Steak is a massive flavour opportunity and one that’s proven to resonate so strongly amongst consumers.
“Given our strength in the large sharing sector, we are uniquely positioned to deliver this opportunity and reinvigorate the snacking aisle by giving consmers and retailers what they want.
“With our strong brand presence and commitment to innovation, we’re confident that this new launch will spark excitement in stores, as well as bolster impulse sales via our compelling PMP offering, giving both consumers and retailers yet another reason to engage with the Pringles brand.”
