Merger brings together two giants of the drinks sectors
MAJOR off-trade brands company Carlsberg Marston Brewing Company (CMBC) has merged with soft drinks firm Britvic to launch the new company – Carlsberg Britvic.
Marking a massive change for the UK drinks industry, Carlsberg Britvic brings together CMBC’s breweries and in-house secondary logistics operation with the packaging and production capabilities of Britvic.
This will see plenty of Britvic’s popular soft drinks brand such as Pepsi Max, Robinsons, 7UP and Tango now sit alongside CMBC’s flagship brand Carlsberg Danish Pilsner along with 1664, Birrificio Angelo Poretti as well as leading British ales such as Hobgoblin.
This merger now also means Carlsberg Britvic will be the largest multi-beverage suppliers in the UK, the firm has claimed.
Paul Davies, former chief executive of CMBC, has now taken up the mantle of chief exec of the newly formed Carlsberg Britvic in the UK, effective from 17 Janaury.
Davies began his Carlsberg career in marketing in 2007, and has subsequently held the positions of VP marketing and VP sales for Carlsberg Sweden.
Davies said: “This is a historic moment for everyone across our unique combined multi-beverage business, I am immensely proud to have the opportunity to lead this new company, featuring so many iconic brands and so many dedicated and talented people.
“As we look to the future together, Carlsberg Britvic will demonstrate the important values that underpin our dedication to our customers, our consumers, our people and our planet.
“Carlsberg Britvic combines the fantastic qualities of both businesses and our shared ambition to grow the UK beverage category through our unique proposition across soft drinks, beer and cider.
“We are all eager to build a successful future together as we create new opportunities, integrate our operations and continue to deliver excellent choice, product quality and service to our customers.
“On behalf of everyone at Carlsberg Britvic, I would like to thank all those whose effort, commitment and passion have made this possible.”
