UK wholesaler kicks off celebrations with new promotions
MAJOR UK wholesaler Bestway Wholesale has kicked of 2025 with its flagship ‘Thank You’ event, offering its retail customers marketing leading deals in doing so.
Bestway customers can make the most out of these deals, including Buy One Get One Free (BOGOF) Offers, along with big savings across the board that can offer over 50% profit-on-return on leading brands and products.
The ‘Thank You’ promotional campaign has been a tradition at Bestway for over 10 years now as the wholesaler seeks to reward its customers for continued loyalty. The promotion will receive a “high profile” across the 60 plus depots nationwide, as well as online activations for all retail and catering customers.
This year, the promotion ties in with Bestway’s 50th anniversary celebrations and customers can expect some theatre across the depots to mark this, including a celebratory LED lit arch with a bold ‘Thank You’ banner to help draw attention towards the promotion.
Similarly, the online page for the wholesaler has seen a makeover as well, helping to direct customers to deals with a focus on those key brands featured in the campaign.
Kenton Burchell, Bestway Wholesale group trading director, said: “We’re excited to come back with our ‘Thank You’ event where we have the opportunity to bring exceptional deals for our customers.
“We are excited to launch our first major promotional campaign of 2025, which is the first of many celebratory events for our 50th anniversary.
“This campaign is not only a chance to thank all of our customers for their incredible support over the last 50 years but it’s a powerful opportunity for us to set the tone for the year ahead.
“We know that retailers have been affected by economic volatility and Bestway is here to support them. Our aim is to provide our retailers outstanding value offers that deliver relevant support to drive the best possible start to 2025, whilst also thanking them for their loyalty during 2024.”
