Deliver a punch and a crunch for consumers on the go
PICKLED gherkin brand Mrs Elswood has unveiled a new duo of snack Pickle Bites pouches in a bid to drive up sales in the on-the-go market.
The innovative 50g packs are available now and are ideal for snacking, picnics or for lunchboxes and come in a fiery Piri Piri variant as well as the original Classic flavours.
The new Mrs Elswood Pickle Bites aim to capture demand from consumers by merging together three popular trends with convenience and portability, the demand for healthier snacking and a rise for more variety in flavours and options, as the new snacks from the brand aim to “zing up the everyday”.
Each pack is gluten-free, kosher and suitable for vegans with an 18-month shelf life for an RRP of £1.79 per 50g pouch. The new range is available for purchase now from brand owner Empire Bespoke Foods, a leading UK importer and distributor of specialty food brands.
Mat Moyes, marketing controller for Mrs Elswood, said: “Delivering all the much-loved punch and crunch of a Mrs Elswood Gherkin but now in a handy pouch for extra convenience, we’re confident that Mrs Elswood Pickle Bites will be a hit with consumers seeking a new vegetable-based snacking experience.
“We know that consumers are increasingly seeking healthier snacking alternatives – and a pickled vegetable fits the bill perfectly. Pickles are a wonderfully versatile little product – delicious either on their own or when pimping up the dullest of dishes.
“However, virtually all pickles sold in the UK come in jars and we appreciate that when people are out and about, they don’t want to be dealing with a load of pickle juice so we’ve developed a pickle with all the flavour and barely any brine and popped them into pouches to help consumers enjoy our gherkins wherever they may be.”
