Flavours and prices are key to success, says Boost Drinks
CONSUMERS can be presented with a challenge when it comes to iced coffee.
While many will be weighing up their choice of flavours in the category, there will also be plenty of people who need to think about how far their wallets will stretch.
With uncertain finances on the horizon and recovering bank accounts after Christmas, those valuable options will be worth their weight in gold for plenty of c-store retailers.
That’s why many store owners would do well to stock up options such as the PMP offer from Boost Drinks’ Iced Coffee range.
Available in 250ml cans with flavours including Mocha, Caramel Latte, Caffè Latte and Double Espresso, the PMP range offers consumers a valuable way to get their daily caffeine fix, with the price on pack set at £1.19 per can.
Adrian Hipkiss, commercial director at Boost Drinks, said: “Boost’s Iced Coffee offering boasts an attractive retail price point, positioning it as a compelling choice for retailers to stock while complementing higher price-point SKUs in the category.
“Aligning to its core principles of offering great taste and value at a fraction of the price of the brand leader, Boost is a guaranteed way of delivering exceptional value to consumers for their money.”
Hipkiss has said retailers also need to focus on building a range that best suits what shoppers are seeking from the category, with plenty of space on shelves to make room for a variety of flavours as well as a range of prices.
Hipkiss said: ”Iced beverages continue to be a popular option for consumers as an afternoon pick-me-up or a convenient beverage that travels well when on the go.
“To capitalise on the burgeoning growth of the category, retailers need to allocate enough space for RTD iced coffees and stock lucrative brands such as Boost, the third fastest growing brand in the category.
“Flavoured Iced Coffee SKUs are proving to be the highest velocity factor in consumer spending.
“Caramel, which features in Boost’s offering, is the top flavour in the space and accounts for 31% of the category’s sales value.
“Boost is now the third largest selling RTD Iced Coffee brand in unit sales, with over 50% of iced coffee sales delivered by the 250ml variety format.”
