Discover the top 10 Scottish alcoholic drink brands in Scotland 2024
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- TENNENT’S
It’s fair to say that, for many Scottish consumers, Tennent’s Lager is synonymous with the nation’s great sporting occasions. And as an original supporter of Scotland’s national football team, Tennent’s made the most of this as it celebrated a special summer of sport for fans who were following the Euros on home soil.
All eyes were on the national team at the tournament hosted by Germany and this is one of many reasons why the Glasgow-made beer has once again topped the Kantar league table for off-trade sales in Scotland.
Anticipation is also building for 2025 for the brand as next year will see it celebrate 140 years of producing Tennent’s.
Visit Tennent’s website | Follow Tennent’s on Instagram | Follow Tennent’s on Facebook
2. WHYTE & MACKAY
This year sees Whyte & Mackay blended Scotch whisky claim second place in the top 10 Scottish off-trade brands north of the border, according to the Kantar data.
3. THE FAMOUS GROUSE
The team behind The Famous Grouse believe the blended Scotch whisky’s global campaign,
“Full of Character”, launched last Christmas, is playing a large part in the brand’s continuing popularity.
4. GLEN’S VODKA
Alongside its flagship products, Glen’s Vodka has developed a successful line of RTDs that it says have proved highly popular. And these drinks, coupled with some major sporting partnerships and marketing campaigns, have resulted in record levels of success for the brand, claim chiefs at Loch Lomond Group, the firm behind Glen’s Vodka.
The RTD range consists of pre-mixed Glen’s Vodka with Pink Lemonade and Glen’s Vodka with Cola. Glen’s says the drinks have refreshing flavours and are ideal for consumers looking for a convenient, quality option for on-the-go enjoyment or casual gatherings.
Glen’s has also forged long-term, rewarding partnerships with the Scottish Professional Football League and the British Rugby Super League, that have helped to elevate brand awareness.
Visit Glen’s Vodka website | Follow Glen’s Vodka on Instagram | Follow Glen’s Vodka on Facebook
5. TAMNAVULIN
The team at Tamnavulin believes the single malt whisky offers real quality at a great price point, and reckons this is exactly what Scottish consumers are looking for.
6. BREWDOG
While Punk IPA and Hazy Jane New England IPA are BrewDog’s top two products and a familiar sight in the craft beer section in stores, that hasn’t prevented the brewer from introducing newcomers to the category in 2024.
7. MCEWAN’S
Rising up two places from 2023, the brand clearly resonates well with Scottish consumers, with its “extremely drinkable, full-bodied and sweet” brew.
8. THE GLENLIVET
A dram with a rebellious streak in it, The Glenlivet may have been one of Scotland’s
greatest secrets when it was first distilled but it has since generated a legacy to last the
ages.
9. INNIS & GUNN
Premium options across the off-trade can be ideal ways to help elevate the night in and plenty of Scots have been looking to Innis & Gunn for this.
10. JOHNNIE WALKER
Offering an expansive range which includes options that are fit for a royal gift, Johnnie Walker is an internationally recognised whisky that offers an instant standout-on shelf appeal with its slanted label.
