Two new variants join enhanced RTD range
ALCOHOLIC RTD brand Hooch has expanded on its range of Soopa Hooch drinks with two new fruit based flavours.
Both coming in 440ml £2.99 PMP cans, the new Cherry Cola and Blue Raspberry flavours join the enhanced RTD drink range, marking a category-first for the Hooch brand.
The new and improved Soopa Hooch range comes crafted in a clean spirit base without caffeine to provide a juicy and fruity drink for adults who are looking to elevate their social occasions.
The latest flavour additions will join the existing Soopa Hooch range on shelf – which consists of Darkest Berry, Twisted Tropical and Electric Lemonade – to create a five-can strong selection for consumers, all with an ABV of 8%.
Available in B&M Stores nationwide now, the new Soopa Hooch range will roll out across wholesale and cash & carry destinations on 1 December, just in time for the Christmas party season.
To help support the launch, Hooch will kick off a new above-the-line marketing campaign in the new year, complete with in-store activations and depot support as well as influencer marketing strategies to help drive up awareness for the launches.
Jacob Barrett, brand manager at Hooch, said: “We’re so pleased to bring the new Soopa Hooch to market, reinforcing our position as a major player in the enhanced RTD category.
“We’re confident that the bold, eye-catching products with their juicy, fruity flavours will be a hit with our current fans and new shoppers entering into the category for the first time.
“As a brand, we’re proud to deliver strong value to our customers across PMP and ABV, offering both a cost-effective and quality option that shoppers trust.
“Our insights show that we continue to be a key player in the category, with Hooch enjoying the highest levels of brand awareness versus key competitors.
“We’re committed to driving the brand forward, providing dependability through our classic SKUs and genuine innovation through our new product developments.”
