New branded yogurts hits the shelves
DAIRY cooperative Arla Foods has launched a trio of innovation across its branded yogurt range.
Available on shelves now, the new range consists of Arla Protein Yogurts 450g, Arla LactoFree Natural Yogurt 400g and Arla Skyr Whipped Yogurt.
The new launches aim to cater to the rising demand for protein-high options, which extra health benefits to boot as well.
For the Arla LactoFree launch, the firm said it aims to gives shoppers the option to enjoy its Natural Yogurt without the need to worry about dietary restrictions, that can be dolloped into cereal for a more indulgent breakfast or added into a cooking for extra creaminess. The 400g pot comes with an RRP of £1.85.
Next up, the Arla Protein Yogurts come in both Vanilla and Strawberry variants in a bid to further appeal to the rising demand for flavoured protein options and as an aid for avid gym-goers. The bigger pots contain 45g of protein and made an ideal base for breakfast options, says Arla. Each has an RRP of £2.25.
Finally, the Arla Skyr Whipped is a new addition to the Arla family of products and comes in three different flavours: Strawberries & Cream, Caramelised Orange and Coconut & White Chocolate. Offers consumers a convenient pot that blends together a protein rich yogurt with Icelandic-style skyr to layer in an extra creaminess. Each 128g pot has an RRP of £1.25.
Catriona Mantle, associate category director at Arla Foods, said: “It’s been nearly 10 years since we brought our first Arla yogurt to the UK market, and as the UK’s largest dairy cooperative, and one of the largest food and drink companies in the country, we are proud to be expanding our yogurts portfolio to offer increased choice for those looking for natural and nutritious food options.
“Health and taste are the biggest reasons that shoppers are generally consuming yogurts, but we also know that shoppers aren’t shopping for ‘yogurts’, they’re shopping for specific occasions.
“We are therefore offering shoppers a choice; whether they’re looking for yogurt to meet functional needs, big or small serving sizes, or for a particular level of indulgence.
“Our Arla yogurts portfolio is growing, but we’re not stopping there, as we have exciting plans to come in 2025.”
