Cover every demand with the seasonal drinks
COCKTAILS for Christmas can be the perfect way to elevate one of the biggest consumer celebrations of the year.
With avid mixologists out there keen to try out some new equipment Santa has just brought them, stocking up a strong range of spirits in store could be a key addition for retailers this season.
French spirits group Rémy-Cointreau UK (RCUK) believes it has the ideal portfolio of drinks to help retailers capitalise on this trend.
This includes drinks that are key components to popular cocktails, such as the Passion Fruit Martini and Margaritas, with its passion fruit liqueur Passoa as well as the orange liqueur Cointreau respectively.
Beyond this, RCUK’s offer also includes spirits ideal in cocktails or as simple serves. Whether this be an Old Fashioned using the firm’s Bruichladdich The Classic Laddie whisky, a simple G&T with The Botanist or a glass of Rémy Martin VSOP Cognac to finish off the night with.
It’s this versatility in the range that helps to set RCUK apart, the firm reckons. And this will serve retailers well when it comes to stocking up on spirits for the Christmas season this year to match consumer demand for the at-home cocktails experience or an ideal gift.
Lee James, managing director at RCUK, said: “With our exceptional portfolio of spirits at Rémy Cointreau UK, we’ve been working really closely with all our retail partners, to help elevate their spirits categories, drive sales with premium in-home cocktail and gifting solutions, and design a unique Christmas cheer.”
