New designs and updated ad kicks off the season
THE eagerly anticipated return of the Coca-Cola festive range has kicked off as Coca-Cola Europacific Partners (CCEP) announces the return of its Christmas Truck Tour.
With an ambition to focus on spreading kindness for 2024, the tour for this year sees CCEP team up with UK charity FareShare. For every person that attends the Coca-Cola Christmas Truck Tour, the equivalent of a meal will be donated on their behalf to the charity organisation.
CCEP reckons through this initiative, it will be able to donate a total of 1million meals via FareShare this Christmas season.
Kirsty Ford, head of fundraising at FareShare, said: “We are so grateful to Coca-Cola for their continued support for FareShare. These invaluable donations help us get good-to-eat food to the people who need it rather than going to waste.
“Every day, the food we redistribute to a network of over 8,000 charities in every region helps to strengthen the communities. Coca-Cola’s generous support for FareShare is instrumental in helping people affected by the cost-of-living crisis.”
And the festive spirit will be rolling out beyond the annual truck tour as CCEP has announced the return of both its festive pack designs as well as its ‘Holidays are Coming’ TV advert.
This year’s advert will launch with a new twist, for the first time CCEP will introduce an AI-generated interpretation of the classic advert, claiming it as a “fusion of human creativity and advanced technology”.
And the advanced tech doesn’t end there, as CCEP has confirmed it will be incorporated into its festive on-pack design for this year.
Rolling out across Coca-Cola Original Taste and Coca-Cola Zero Sugar cans and bottles, the new pack designs feature the standard Santa Claus character with bauble designs as well.
Further to this, consumers will be able to enter into a free prize draw via the Coca-Cola app by scanning QR codes on packs to find out if they have won one of thousands of £50 shopping vouchers. The giveaway is live between 7 November to 2 January.
Consumers will also be able to engage in magical conversations with Santa through a digital AI experience, which will be accessed by scanning the QR code found on festive packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar.
Convenience retailers can maximise on the occasion by accessing festive Coca-Cola branded POS materials via My.CCEP.com now.
Rob Yeomans, VP for commercial development at CCEP GB, said: “Coca-Cola is synonymous with Christmas thanks to the iconic campaigns and Truck Tour that consumers look forward to every year.
“Our new limited-edition packs and shopping voucher giveaway will help retailers build on that excitement and offer their customers a chance to win something to support with the cost of Christmas.
“Our aim is to spread Christmas spirit, and bring people together to create special Christmas celebrations at home. We’d encourage retailers to make the most of the opportunities that Christmas brings, such as creating cross-category displays in store and using occasion-led messaging at fixture, which can help double shopper engagement and increase sales.”
