Wellness products brand moves into gummies
FUNCTIONAL health benefits is a noticeably rising trend with consumers, and is proving to be a lucrative one for retailers.
Whether it be for more cosmetic reasons or to help support personal mental health, produce with added health benefits have taken the market by storm these last few years.
And this has certainly been the case for functional soft drinks brand TRIP who has announced its first foray into the gummies market.
Following on from the successful rollout of its TRIP Mindful Blend drinks, the brand has kicked off its new Magnesium Gummies.
Available on the TRIP website as well as Amazon now for £19.60 per bag – with plans for a wider retail rollout in place, the new gummies aim to replicate the success the brand has seen so far with its drinks range.
According to Alantra research, TRIP has already boasted an impressive 389% compound annual growth rate over the past two financial years as the brand continues to dominate in the functional health market and meet the needs of modern-day consumers.
The brand has said it chose Magnesium as it remains one of the most talked-about wellness ingredients, with over 1billion views of the #magnesium trend on TikTok. TRIP has put this down to the functional benefits the gummies can provide which include:
• Support for the nervous system
• Benefiting the body’s metabolism
• Helping to reduce feelings of tiredness and fatigue
The new TRIP Magnesium Gummies come in Wild Berry flavour as the brand looks to integrate the launch into consumers’ daily wellness routines.
Olivia Ferdi, founder of TRIP, said: “I launched TRIP to help people find their calm in the everyday chaos – with a focus on authentically functional and uniquely delicious products that people love.
“Building on our mission and following the overwhelming success of our Mindful Blend drinks, we recognised a growing demand from our community asking us for ways to incorporate new and powerful ingredients into their daily routines.
“We pride ourselves on innovation and expertise, crafting the highest quality functional ingredients into award-winning delicious formats.
“We wanted to offer our customers even more ways to find calm in their busy lifestyles, and our new gummies provide just that – a tasty and convenient option for those wanting the health benefits of magnesium without compromising on flavour or quality.”
