Limited edition ice creams roll out for the season
ICE cream brand Häagen-Dazs has unveiled two new limited edition variants in time for the Christmas season.
As part of the brand’s Limited Edition Festive Collection, Häagen-Dazs has rolled out two new indulgent flavours with Red Velvet Cheesecake and Mint Chocolate.
The brand reckons the new additions for this festive season are well-positioned to meet the demand for familiar tastes this season. This comes after Mintel data found that two-thirds of adults often seek ice cream in well-known and classic flavours.
The Red Velvet Cheesecake variant combines two beloved desserts in one ice cream flavour, with the luxurious taste of red velvet cake and the creamy tang of cheesecake all in the one pot. Enriched with red velvet cocoa swirls and cake crumble pieces, Häagen-Dazs said it offers consumers a decadent experience for any dessert this Christmas.
Meanwhile, the Mint Chocolate flavour taps into the demand for nostalgic flavours during the Christmas season. Offering shoppers a combination of refreshing mint and rich chocolate, the brand reckons this limited edition will transform a household favourite flavour into a luxurious dessert.
Both are available in Tesco, Sainsbury’s, Asda, Morrisons and Co-op stores with an RRP from £5.40 per variant.
Nicole Whelan, head of brand at Häagen-Dazs UK, said: “Every year we delight in treating lovers of Häagen-Dazs to seasonal scoops that add a bit of sparkle to the festive period.
“Our 2024 collection has been carefully curated to tap into demand for indulgent yet classic flavours and is therefore perfectly placed to help our retailer partners drive sales.
“With the exclusivity of a seasonal launch combined with our signature quality, unparalleled taste and stunning shelf appeal, we’re confident the flavours will be a feature in festive baskets throughout the limited run.”
