Driving up the demand for ‘swicy’ products
DEMAND for hot honey and ‘swicy’ – sweet and spicy – flavours seem to be the hit for the incoming festive season.
Marking one of the latest consumer trends in the market, plenty of consumers are looking to jump on this combination of sweet honey with lively spices.
Therefore, it could pay off to stay well stocked on these options for the incoming festive season then. One local brand The Scottish Bee Company has thrown its hat into the ‘swicy’ ring to match this new flavour trend.
Offering consumers a natural option within the ‘swicy’ space, the brand has rolled out its new Kimchi Hot Honey Drizzle and Scotch Bonnet Hot Honey Drizzle to match the rapidly growing appetite for hot honey in the market.
The Kimchi Hot Honey has been made by combining kimchi brine with the brand’s signature Scottish honey. Meanwhile, the Scotch Bonnet Hot Honey has been a spirit union between Scottish honey and Scotch Bonnet Peppers to deliver a feisty and sweet kick for consumers’ meals.
Further to this, the Scottish honey present in both delivers on nutritional benefits with its being packed with manganese, various B vitamins as well as vitamins C, E and K.
This latest food trend could also be set to carry through into the new year, making this a key addition to shelves to ensure consumers know exactly where to get this ‘must-have’ accompaniment, whether its for drizzling on pizza or serving on a cheeseboard.
Suzie Millar, co-founder of the Scottish Bee Company, said: “Everyone understands that breakfast time occasions for honey and other traditional spreads are slowing at speed, as a result of bread’s declining appeal.
“But that needn’t be to the detriment of top-quality honey, which remains a baking essential, a marinading meat must, a treasured mustard dressing companion and a thriving cocktail/hot toddy staple.
“When one then learns that only 14% of all honey used on our island is actually UK-produced – a lion’s share comes from China – one can start to truly appreciate why the ongoing support for our island’s own bee keepers matters; not simply in terms of wider rural economy but our increasingly bold sustainable goals.”
